ByBisa

I Lost $2,000 on My First Supplier.
You Don't Have To.

Hi, I'm Esther. I help entrepreneurs build profitable businesses
through systems, not guesswork.

THE BEGINNING

Five years ago, I sent $2,000 to what I thought was a legitimate supplier in China.

The factory photos looked real. The samples were perfect. The pricing was competitive.

Three months later? No products. No responses. No refund.

Just an expensive lesson in what NOT to do.

That mistake could have ended everything before it started. But instead of giving up, I decided to figure this out—the right way.


THE HARD LESSONS

Over the next 5 years, I learned how to source from Turkey and China through trial, error, and countless mistakes:

→ I overpaid for middlemen pretending to be manufacturers
→ I priced products too low and worked for free
→ I ran 30% off sales that destroyed my margins
→ I ordered inventory I couldn't sell because I didn't understand my real costs
→ I learned the hard way that "cheap" always costs more in the end

Every mistake taught me something. Every setback made me smarter.

Eventually, I stopped losing money. I found reliable suppliers. I learned to price profitably. I built systems that actually worked.


THE TURNING POINT

As my business grew, other fashion entrepreneurs started asking:

"How did you find your supplier?"
"How do you know what to charge?"
"How do you make sure you're actually profitable?"

I'd answer the same questions over and over:
→ How to vet suppliers without getting scammed
→ How to calculate true costs (not just product price)
→ How to price strategically, not randomly
→ How to run sales without destroying margins

And I realized: I spent 5 years learning lessons that cost me thousands of dollars.

Why should everyone else have to do the same?